Swimming figures show drop in participation!
Swim the World aimed at increasing swimmer participation fits the bill!
With swimming participation figures recently released showing a drop of around 250'000 Swim the World has been launched at the right time. Aimed at swimmer engagement, statistics and revenue streams for pool providers it fits the bill set out by Sports England.
Sport England Cheif Executive Jennie Price says "I am dissapointed with these figures"
Swimming remains the country's most popular sport but Price added she was "very concerned" about the drop in numbers.
"Swimming has lagged behind running and the gym in terms of offering an attractive, modern experience to people who want to play sport and exercise. That has to change quickly"
Step in Swim the World - a new initiative that ticks all the boxes!